Business appearance is as important as your own appearance, especially when it comes to interaction with your customer. In the harsh market conditions it is extremely important to establish your company image, invoke credibility, raise the level of goods and services in customers eyes and stand out among competitors.
Basic corporate identity elements
The starting point of the corporate identity development is to define the main idea. This idea is usually based on the business specificity, company’s advantages, its uniqueness and determinative characteristics.
The logo, corporate color schemes, letterhead, business card, document folder, envelope are basic elements of the idea’s graphic embodiment.
Keep in mind that corporate identity also includes a range of related materials that complete the interaction with customers.
- Design of souvenir production (business card holders, mugs, branded pens and pencils, keychains, lighters, etc.);
- Design of signboards, pillars, signs and other types of outdoor advertising;
- Design of uniform (overalls, caps, T-shirts, etc.).
Logo book, guideline, brand book
The corporate identity development is supplemented with supporting documentation.
Logo book contains detailed information about logo and instruction for use. Logo’s design principles, scale, color schemes, use cases are described minutely.
Guideline is a set of rules for the brand’s graphical components application. All the necessary parameters of elements are written there, as well as recommendations for their use in all kinds of advertising products.
Brand book regulates all the visual aspects of the brand. It is a source of information about the company’s mission and its fundamental values. In other words, brand book is a brand management guide, that includes logo book and guideline.
Exclusive visual style of the company, brand awareness, a relationship of trust with customers and partners, positive image and high corporate spirit.