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What is contextual advertising
Contextual advertising is text ads that are displayed to the
user or search engines on pages of other sites similar in theme.
Search engines contextual advertising works as follows: the user
enters a search query and along with the search results in a
well visible area of the screen displays your advertisements. In
this case you have the ability to identify the target audience,
specifying the interests of the user, region, time display, and
other settings.
For example in the Yandex contextual advertising is as follows:
One of the largest advertising companies in text advertising are
Yandex Direct and Google AdWords, which together account for
about 80% of this market. Text ads are displayed based on the
auction so the cost of the advertising campaign largely depends
on the competition.
What is informers advertising
This type of advertising effectively and inexpensively increase
traffic to the website. Unlike contextual advertising in
advertising on the widgets there is no possibility to select the
audience, there is no auction principle. It affect the cost of
such advertising. The cost clicks on those ads, usually 2-5
times lower than the shortcut banner.
Basically this advertisement takes place on the resources of the
news portal type having a common theme but with a large
attendance. The owners of the sites have the ability to control
the appearance of the block of widgets, so they can be different
format but as a rule it is a picture format 60×60 рх and
small accompanying text.
What is search engine optimization
After you publish the site on the internet it is necessary to
conduct a number of activities to ensure that the site could be
found through search engines and present in the major internet
catalogs.
1. Statistics
In this phase will include the installation of the invisible
visitor counter. The information obtained will serve as a
starting point from which will be compared the outcomes of
search engine optimization.
2. The semantic core queries
One of the most important steps is to define a list of search
queries associated with the subject site for the purpose of
further optimization under these requests. Using the statistics
of search engine queries, and the analysis of competitors, need
to make a list of the most preferred search queries, through
which must come the target visitors and on which we will focus.
List queries agreed with the customer. During the work, he
expanded and improved. Each request is characterized by its own
frequency (popularity). The frequency shows how many times a
month this request from users.
3. Search engine optimization of site pages
At this stage, website optimization will be carried out
painstaking work to saturate the pages of your site are keywords
and phrases taken from the composed semantic kernel. The pages
of your website are arranged and organized in such a way that
the keywords and the phrase was in the most favourable places
from the point of view of search engines and ease of use of the
website the clients themselves.
Optimizing pages of the site creates favourable conditions for
finding your page search engines optimization «tell»
search engines that your page most likely corresponds to the
request of the potential target visitor. That in turn will
increase the flow of visitors.
Ideally all pages should be optimised to make such changes in
the text, meta tags, titles so that the search engine considered
what they best respond to a user request. This requires writing
optimized texts and blocks.
4. Prepared descriptions of the site to register to free
internet catalogues
Taking into account the subject site and oriented search queries
will be prepared the texts of the links and necessary
information for registration in the catalogs.
5. Applying for indexing in search engines
Necessary add that optimization measures will be taken not only
by the major search engines such as Yandex, Google, Rambler,
Yahoo, Bing, but also less well-known AltaVista, Bigmir, Meta,
Owl, Mail, Nigma, Webalta, etc.
After the initial optimization of your site pages your site must
register the site in those search engines systems. Website
registration will allow you to tell search engines about the
existence of your site before it will make search engine robots
these search engines.
In a short period of time (from 2 weeks to 2 months, depending
on search engine) after the filing of an application for
registration search engines will index Your content and it will
start to appear in search results for keywords and phrases asked
by potential clients.
6. Registration in catalogs
Registration in catalogs will allow you to attract more visitors
as well as information about your sites and appears on other
sites. It will have an impact on increasing the credibility of
your website. An important step is registration of a site in
Yandex Catalog.
What is the font shape
The font shape is one of the main characteristic features of the
plotting symbols. It is conditionally possible to divide the
fonts on two categories: sans serif and serif.
Font plastic examples
The font plastic is usually described as the nature of the
figure formed by the lines and principles of symbols
construction.
Graphic symbols styles
The style of the graphical symbol is determined by the shape,
plasticity, methods and techniques of its implementation.
