Corporate identity

Corporate identity will improve the visual perception of your brand, make it memorable and stand out among the business competition.
Corporate identity will improve the visual perception of your brand, make it memorable and stand out among the business competition.
Corporate identity will improve the visual perception of your brand, make it memorable and stand out among the business competition.

Business appearance is as important as your own appearance, especially when it comes to interaction with your customer. In the harsh market conditions it is extremely important to establish your company image, invoke credibility, raise the level of goods and services in customers eyes and stand out among competitors.

Basic corporate identity elements

The starting point of the corporate identity development is to define the main idea. This idea is usually based on the business specificity, company’s advantages, its uniqueness and determinative characteristics.

The logo, corporate color schemes, letterhead, business card, document folder, envelope are basic elements of the idea’s graphic embodiment.

Corporate color scheme is set by using several colors. Each color is defined in a range of color models.
Logo is designed using modular grid systems, thus the necessary proportions are kept.
Corporate color scheme is set by using several colors. Each color is defined in a range of color models.
Design of printed products is accompanied by detailed instructions.
Corporate color scheme is set by using several colors. Each color is defined in a range of color models.

Additional elements

Keep in mind that corporate identity also includes a range of related materials that complete the interaction with customers.

  • Design of souvenir production (business card holders, mugs, branded pens and pencils, keychains, lighters, etc.);
  • Design of signboards, pillars, signs and other types of outdoor advertising;
  • Design of uniform (overalls, caps, T-shirts, etc.).

Logo book, guideline, brand book

The corporate identity development is supplemented with supporting documentation.

Logo book contains detailed information about logo and instruction for use. Logo’s design principles, scale, color schemes, use cases are described minutely.

Guideline is a set of rules for the brand’s graphical components application. All the necessary parameters of elements are written there, as well as recommendations for their use in all kinds of advertising products.

Brand book regulates all the visual aspects of the brand. It is a source of information about the company’s mission and its fundamental values. In other words, brand book is a brand management guide, that includes logo book and guideline.

Result

Exclusive visual style of the company, brand awareness, a relationship of trust with customers and partners, positive image and high corporate spirit.

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Enter information about your project in the form, and we’ll suggest the optimal timing of its implementation and will form the approximate cost.

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Describe the project

It’s a new website or redesign an existing one? When it comes to redesign, we would like to see existing website and discover what you would like to change.

What type would you classify developing website?

Specify what type would you classify developing website. If the website is developed to solve several tasks, you can select multiple items at the same time.

What results would you like to achieve?

For what purpose website is developed? Please mark all items that have a value for you.

Tell us about the brand for which the website is being developed

What is the name of your company? Are there full and short names, different language versions? If you have the company’s mission and slogan, write them here.

Give examples of sites you like

Specify the web sites that are close to successfully solve your problems. Specify competitors sites if they exist. Are there any websites that you like from a visual point of view — not necessarily in your industry? What exactly about them do you consider successful?

What audience is your website?

Tell us about the audience for your website. These are individuals or corporate clients? What are their main geographical, age, social, behavioral signs?

What sections should be on your website?

Mark the sections that should be on your website and specify those that are not in the list.

What languages will be used on your website?

How many language versions should be in your future site? What are these languages?

What is the mood and the associations should call the website?

It is important for us to know on which values and qualities built your project. This applies not only visual design but also the general mood.

Do you need the responsive design?

Do you need to adapt the site to mobile devices — tablets, mobile phones, etc.?

What data do you have on this project?

Do you have a logo, brand book, text, photo, video materials, which are planned for publication on the page. Maybe you need to develop them?

Deadlines and project budget

If the project should be implemented in any concrete terms, specify them. Also, if possible, indicate the budget for the project.

Do you need hosting and a domain name?

If you don’t have a domain name and hosting we can help with their selection. If you have please provide them.

Describe the essence of the project

Tell us about your company. Describe future app, its goals and objectives. How do you plan to use the app in your business?

What type would you classify your application?

Specify what type would you classify your application. If the application is developed to solve several tasks you can select multiple items at the same time.

What tasks must be performed?

What kind of tasks we should done in your project?

For which platforms the app is being developed?

Specify on which platforms the app should work.

For which devices that app is being developed?

Specify on which devices the app should work.

Languages of app

How many language versions should be in your app? What are these languages?

Give examples of similar applications

Show which apps are solving problems similar to yours and specify what exactly you like about them. If there are examples applications that you don’t like also show them and specify what exactly you don’t like.

The functionality of the application

Specify the main functions of the app. What should be able to do the application? What are the main function blocks you can highlight? How users will be use the app?

How to update data in your application?

Specify who and how will update application data.

Website of application

Would you need development the website of application?

What data do you have on this project?

Do you have technical specifications, graphic layouts, corporate identity or other data for the future application?

Deadlines and project budget

If the project should be implemented in any concrete terms, specify them. Also, if possible, indicate the budget for the project.

Advertised site (brand)

Enter the website url for which you plan an advertising campaign.

Advertising information page

If you need to develop an information page which will be advertising on the Internet, give a short description of it.

Graphic banner

Specify what types of banners are more acceptable for your advertising.

Sizes of banners
 

Banners accommodation

Select the sources that will host your banners.

Short description of the plot of banner

Please explain how you would like to see next banner.

Contextual advertising

If you plan to use contextual advertising, write the advertisement text.

What is contextual advertising

Advertisement video

If you need to develop the video give us it short description and plot.

Informers advertising

If you plan to use advertising in the form of informers enter your text for them.

What is informers advertising

Search engine optimization of existing website

To conduct search engine optimization write priority keywords (separated by commas).

What is search engine optimization

What data do you have on this project?

What data need to work on the task? Send them to us.

Website traffic

Specify the value of the average daily site traffic at the moment and the value to which you aspire.

The timing of the advertising campaign

Determine the start date of the advertising campaign and the completion date.

Describe the essence of the project

You order a logo in the first time? You already have a logo and you want to update or replace it? What you do not like in the old logo? What tasks do you want to solve with the new logo?

Tell us about the brand for which the logo is designed

What is the name of your company? Are there different names? If you have the company’s mission and slogan, bring them here. What is the main difference from the competition? What qualities of your brand you want to reflect in the logo?

How to look like your new logo?

The logo can consist of a graphical symbol and text or only one of these elements. If you have any suggestions of what parts should be your new logo, select an option. If your logo contains text. write it.

The font shape

If the logo implies the text part specify the font shape.

What is the font shape

Font plastic

The mood of logo and corporate identity in general depend on the font plastic.

Font plastic examples

Style and form of the graphic symbol

Graphic symbol can be performed in a specific graphic manner. Select the most suitable one.

Graphic symbols styles

Elements of corporate style

Do you need more corporate style elements? Select required options for this.

Target audience

Tell us about the audience you are working with. These are individuals or corporate clients? What are their main geographical, age, social, behavioral signs?

Examples of logos that you like

Bring 3-5 good in your opinion logos. What exactly about them do you consider successful? If there is a logos that you don’t like also bring them in.

Colors

Do you have any preferences about the color scheme and other qualities of a logo? If Yes, please describe them.

What data do you have on this project?

What data need to work on the task? Send them to us.

Deadlines and project budget

If the project should be implemented in any concrete terms, specify them. Also, if possible, indicate the budget for the project.

Your contact details

How to contact you for further discussion of the project? Specify how you will be easier to communicate. If you have any additions or comments on this brief please put in the additional information.

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Sizes of banners

What is contextual advertising

Contextual advertising is text ads that are displayed to the user or search engines on pages of other sites similar in theme. Search engines contextual advertising works as follows: the user enters a search query and along with the search results in a well visible area of the screen displays your advertisements. In this case you have the ability to identify the target audience, specifying the interests of the user, region, time display, and other settings.

For example in the Yandex contextual advertising is as follows:

One of the largest advertising companies in text advertising are Yandex Direct and Google AdWords, which together account for about 80% of this market. Text ads are displayed based on the auction so the cost of the advertising campaign largely depends on the competition.

What is informers advertising

This type of advertising effectively and inexpensively increase traffic to the website. Unlike contextual advertising in advertising on the widgets there is no possibility to select the audience, there is no auction principle. It affect the cost of such advertising. The cost clicks on those ads, usually 2-5 times lower than the shortcut banner.

Basically this advertisement takes place on the resources of the news portal type having a common theme but with a large attendance. The owners of the sites have the ability to control the appearance of the block of widgets, so they can be different format but as a rule it is a picture format 60×60 рх and small accompanying text.

What is search engine optimization

After you publish the site on the internet it is necessary to conduct a number of activities to ensure that the site could be found through search engines and present in the major internet catalogs.

1. Statistics

In this phase will include the installation of the invisible visitor counter. The information obtained will serve as a starting point from which will be compared the outcomes of search engine optimization.

2. The semantic core queries

One of the most important steps is to define a list of search queries associated with the subject site for the purpose of further optimization under these requests. Using the statistics of search engine queries, and the analysis of competitors, need to make a list of the most preferred search queries, through which must come the target visitors and on which we will focus. List queries agreed with the customer. During the work, he expanded and improved. Each request is characterized by its own frequency (popularity). The frequency shows how many times a month this request from users.

3. Search engine optimization of site pages

At this stage, website optimization will be carried out painstaking work to saturate the pages of your site are keywords and phrases taken from the composed semantic kernel. The pages of your website are arranged and organized in such a way that the keywords and the phrase was in the most favourable places from the point of view of search engines and ease of use of the website the clients themselves.

Optimizing pages of the site creates favourable conditions for finding your page search engines optimization «tell» search engines that your page most likely corresponds to the request of the potential target visitor. That in turn will increase the flow of visitors.

Ideally all pages should be optimised to make such changes in the text, meta tags, titles so that the search engine considered what they best respond to a user request. This requires writing optimized texts and blocks.

4. Prepared descriptions of the site to register to free internet catalogues

Taking into account the subject site and oriented search queries will be prepared the texts of the links and necessary information for registration in the catalogs.

5. Applying for indexing in search engines

Necessary add that optimization measures will be taken not only by the major search engines such as Yandex, Google, Rambler, Yahoo, Bing, but also less well-known AltaVista, Bigmir, Meta, Owl, Mail, Nigma, Webalta, etc.

After the initial optimization of your site pages your site must register the site in those search engines systems. Website registration will allow you to tell search engines about the existence of your site before it will make search engine robots these search engines.

In a short period of time (from 2 weeks to 2 months, depending on search engine) after the filing of an application for registration search engines will index Your content and it will start to appear in search results for keywords and phrases asked by potential clients.

6. Registration in catalogs

Registration in catalogs will allow you to attract more visitors as well as information about your sites and appears on other sites. It will have an impact on increasing the credibility of your website. An important step is registration of a site in Yandex Catalog.

What is the font shape

The font shape is one of the main characteristic features of the plotting symbols. It is conditionally possible to divide the fonts on two categories: sans serif and serif.

Font plastic examples

The font plastic is usually described as the nature of the figure formed by the lines and principles of symbols construction.

Graphic symbols styles

The style of the graphical symbol is determined by the shape, plasticity, methods and techniques of its implementation.